Social Media Image Size Guide 2018

In my Social Media Image Size Guide 2018, I am giving you the tools you need to resize all of your images perfectly.

Facebook Image Sizes

Facebook is the world’s largest social network with 1.18 billion monthly active users. Amazing imagery selection is the difference between engaging with your audience and being ignored all together.

Facebook Profile Picture: 180 x 180

facebook profile image size

One of the most important pictures is your Profile Picture, this is the photo representing you or your brand on Facebook. For those of you that have been living on the moon, this is the square photo that appears over your cover photo on the left hand side. Your profile picture appears when you post on peoples walls, comment on their posts.

Image Guidelines

Must be at least 180 x 180 pixels.

Photo will appear on page as 170 x 170 pixels on desktop, 128 x 128 on smartphones, and 36 x 36 on most feature phones.

Profile pictures are located 16 pixels from the left and 176 pixels from the top of your cover photo on desktop.

Profile pictures are located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover photo on smartphones.

Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

Facebook Business Page Profile Picture: 180 x 180

facebook business page profile image

Facebook have recently changed how Profile Pictures appear for Business Pages. As of recent they now appear to the left side of the screen but in a slightly different way so that Facebook Business Pages stand out among personal accounts.

Image Guidelines

Must be at least 180 x 180 pixels.

Photo will appear on page as 170 x 170 pixels on desktop, 128 x 128 on smartphones, and 36 x 36 on most feature phones.

Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

Business Page images will be cropped to fit a square.

Facebook Cover Photo: 820 x 312

facebook cover photo image size

Facebook cover photos show up on your Facebook profile page and is a lot bigger than the profile picture, giving you more freedom to choose something really creative. Where a picture of yourself or a brand logo might be a good choice for a profile picture, why not use this space to post something that speaks more toward you as an individual or brand?

Image Guidelines

Appear on page at 820 x 312 pixels. Anything less will be stretched.

Minimum size of 400 x 150 pixels.

Displays at 820 x 312 pixels on desktop and 640 x 360 pixels on smartphones.

Doesn’t display on feature phones.

For best results, upload an sRGB JPG file less than 100 KB.

Images with a logo or text may be best as a PNG file.

Business Page dimensions are exactly the same as personal accounts.

Facebook Shared Image: 1,200 x 630

facebook shared image size

So this is basically sharing an image on Facebook in th same way you would share a normal post. These images appear on your timeline and your followers News Feeds. The more people that engage with your post, the more likely it is that the rest of your followers will see that activity.

Image Guidelines

Recommended upload size of 1,200 x 630 pixels.

Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).

Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).

Facebook Shared Link: 1,200 x 628

facebook shared link image size

A great asset in your Facebook toolbox is the ability to share links. It’s very similar to posting a shared image but with a very prominent CTA (Call to action).Here you have a couple of options, create a shared link with a small square image to the left and text on the right, or with a large rectangular image on top with text underneath.

Image Guidelines

Recommended upload size of 1,200 x 628 pixels.

Square Photo: Minimum 154 x 154px in feed.

Square Photo: Minimum 116 x 116 on page.

Rectangular Photo: Minimum 470 x 246 pixels in feed.

Rectangular Photo: Minimum 484 x 252 on page.

Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Facebook Highlighted Image: 1,200 x 717 (Recommended)

facebook highlighted image size

Hitting a milestone is a great time to create a highlighted image on your personal timeline. It takes up loads more space than a shared link or image, so it’s a good place to celebrate achievements!

Image Guidelines

Will appear on your page at 843 x 504 pixels.

Choose a higher resolution at that scale for better quality.

Facebook Event Image: 1920 x 1080 (Recommended)

facebook event image size

Facebook Events are great and really help capture the attention of users, cutting through the abundance of noise on Facebook. Make sure you have the right dimensions down for a Facebook Event cover photo.

Image Guidelines

Facebook will scale down to minimum dimensions: 470 × 174.

Shows in feed: 470 × 174.

For all your Facebook Ad needs, check out this complete guide to every Facebook ad size!

Complete List of Facebook Ad Sizes & Specs for 2018
Related Article
Facebook Ads Guide

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook Ads!

Find more information on the image sizes for Facebook, visit the Facebook Help Center.

Twitter Image Sizes

Twittter is still growing with the first quarter of 2018 showing an all time Twitter record of 336 million monthly active users.  Twitter is still very much a B2B platform with reality TV from TOWIE and Love Island moving away from the platform onto things like Snapchat and Instagram. So here is an update to some of the latest changes to Twitter.

Profile Photo: 400 x 400

twitter profile image

Twitter profile photos are what is going to be seen widely across the platform anywhere you drop a Tweet or Reply so make sure its high quality.

On Your Page: The largest display of your profile picture is on your homepage and can be viewed by your followers as well as individuals who stumble upon your page.

In-Stream: A smaller version of your profile picture appears in a follower’s Twitter stream every time you Tweet. It also appears in the stream of your followers’ followers every time you’re Retweeted.

Who to Follow: Your profile picture is also going to appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your twitter stream. Choose a recognizable image here.

Image Guidelines

Square Image recommended 400 x 400 pixels.

Maximum file size 2 MB.

Image types include: JPG, GIF or PNG.

Twitter Header Photo: 1,500 x 500

twitter header image size

Your header photo is the large banner image at the top of your Twitter profile, make sure this image is as highest resolution possible to give the best impression to new visitors on you profile. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, use your imagination and make it something captivating.

Image Guidelines

Recommended 1,500 x 500 pixels.

Maximum file size of 5 MB.

Image types include: JPG, GIF or PNG.

In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)

twitter in stream image

You can attach photos to any of their Tweets and Twitter’s update on the 7th November 2017 mean that your photo no longer counts towards your 280 character limit. Uploaded photos will appear in the streams of your followers and the streams of their followers (if Retweeted).

Note: Twitter may collapse your images into a smaller version to fit in a user’s stream. Make sure Twitter displays the part of the image you want followers to see by setting the width of your photo to fit the minimum requirements. Also, horizontally center your content to avoid dodgy cropping.

Image Guidelines

Minimum to appear expanded 440 x 220 pixels (a 2:1 ratio).

Can tweet up to 4 images at one time.

Can edit images if tweeting from Twitter iOS or Android app.

Maximum to appear expanded 1024 x 512 pixels.

Appears in stream collapsed at 506 x 253 pixels on desktop.

Maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on web.

For more info on in-stream photos, check out the Twitter Help Centre.

Instagram Image Sizes

Instagram is one of the fastest growing photo-sharing social media platform on the planet and with more than 600 million users, you can see it’s definitely the best place to show off your visual creativity.

Profile Picture: 110 x 110

instagram profile image size

Instagram is based on image and video content, which should be an indication of how important it is to follow these size guidelines. Make sure your profile picture is recognisable so users can find you even easier through Instagram’s search feature.

Image Guidelines

Appear on your profile at 110 x 110 pixels.

Square photo: make sure to maintain an aspect ratio of 1:1.

Photo Thumbnails: 161 x 161

instagram image size

People viewing your profile page will be presented with all of your content arranged in rows of thumbnails. These smaller renditions of your images and videos will expand when clicked and include a place for people to place comments.

Image Guidelines

The thumbnails will appear on the page at 161 x 161 pixels.

Square photo: make sure to maintain an aspect ratio of 1:1 ratio.

Photo Size: 1080 x 1080

instagram photo size

Did you know Instagram higher the resolution of photos that have been taken from the native application? If you decided to upload a photo or video from any other device, the resolution will be much lower.

Image Guidelines

The size of Instagram images has been increased to 1080 x 1080 pixels.

Instagram still scales these photos down to 612 x 612 pixels.

Appear in feed at 510 x 510 pixels.

Square or rectangle photos: make sure to maintain an aspect ratio between 1.91:1 and 4:5 ratio.

Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels.

Instagram Stories: 1080 x 1920

instagram stories image size

Over 300 million daily users publish videos and images to Instagram Stories.

Image Guidelines

Recommended resolution is 1080 x 1920.

Minimum resolution is 600 x 1067.

Aspect ratio is 9:16.

Max file size is 4GB.

For those looking for more info on Instagram ad sizes, drop me a line at the end.

Complete List of Instagram Ad Sizes & Specs for 2018

LinkedIn Image Sizes

With an incredible 467 million registered users, LinkedIn is by far the world’s largest professional network. LinkedIn is the perfect place to find great employees, make relevant business connections and follow the journey of influential industry leaders.

Personal Profile Image: 400 x 400 (Recommended)

linkedin personal profile image

LinkedIn is now using a new layout for personal profiles, however, the personal profile dimensions for LinkedIn are very straightforward. So anytime someone takes a look at your profile for some quick info, this is the prominent image that represents you. It’s important to get the size right, smile, have your eyes in the picture and guys, please please please no pictures of you in a tuxedo drunk at the christmas party, you don’t look like James bond, you look more like the Penguin from Tim Burton’s 1992 Movie Batman Returns.

Image Guidelines

Recommended between 400 x 400 and 20,000 x 20,000 pixels

Minimum 200 x 200 pixels

Maximum file size 10MB.

Image types includeL JPG, GIF or PNG.

Personal Background Image: 1584 x 396

linkedin personal background image

LinkedIn’s background image can be a bit fiddly when it come to finding something to fit the space well, but once you find the right one, your profile will look awesome.

Image Guidelines

Recommended 1584 x 396 pixels.

Maximum size of 4MB.

Image types include: JPG, PNG or GIF.

Company Logo Image: 300 x 300

linkedin standard company logo

The first of two brand logos that you will usually upload to LinkedIn is the standard company logo. This is the larger of the two and is going to show up right next to your brand name on your LinkedIn company homepage.

Recommended 300 x 300 pixels.

Minimum 300 x 300 pixels.

Maximum 4MB (Square layout).

Image types include: PNG, JPG or GIF.

Square Logo: 60 x 60

linkedin square logo

Your brand logo will show up when someone searches for you company by name. Make sure you use something recognisable to your brand allowing your customers to find you easily.

Image Guidelines

60 x 60 pixels (resized to fit).

Maximum 2MB.

Image types include: PNG, JPG or GIF.

Company Cover Image: Between 1536 x 768

linkedin company background image

The company or standard business background image differs from the personal background image and covers the entire top of the page. The image appears much larger giving your businesses a bit more space to show off what you’ve got!

Image Guidelines

Recommended between 1536 x 768 pixels.

Minimum size of 1192 x 220.

Maximum 4MB.

Appears as 1400 x 425 pixels.

Image types include: PNG, JPG or GIF.

Banner Image for Company Pages: 646 x 220 (Minimum)

linkedin banner image

The banner image is one of the newest and most prominent of the images that you can use on LinkedIn. This image appears when a user visits your brand’s homepage. Since this image is located on your homepage it’s likely the visitor is actively searching for your brand, so use this opportunity to reel them in with a great image.

Image Guidelines

Minimum 646 x 220 pixels.

Maximum 2MB.

Landscape Layout.

Image types include: PNG, JPG or GIF.

Hero Image: 1128 x 376

linkedin hero image

Finding great people to work for your company is one of the most important aspects of LinkedIn. You can have a separate tab solely based on career opportunities at your company. At the top of this page sits a banner that is bigger than any of the other images on LinkedIn.

You can use this space to choose a picture that speaks to your company in order to attract some great potential employees.

Image Guidelines

Recommended 1128 x 376 pixels.

Minimum 1128 x 376  pixels.

Maximum 2MB.

Landscape Layout.

Image types include: PNG, JPG or GIF.

Find more information in the Linkedin Help Center.

Pinterest Image Sizes

Pinterest can be an amazing social tool for driving referral traffic to your site. This is mostly due to the fact that 90% of Pinterest pages are external links.

So it’s very important for you to make sure you’re optimizing your Pinterest page regularly and using proper image sizes for your boards and pins.

Profile Picture: 165 x 165

pinterest profile image size

When setting up your Pinterest account you have the option to do so using Facebook, Twitter or email. If you choose Facebook or Twitter, Pinterest will pull in the profile image that you have set there.

If you’re using email, or would prefer to use a different photo, you can do that too: just upload a square photograph (the larger the better) and Pinterest will resize it to fit. Like other social sites your profile picture on Pinterest should be something closely tied to you or your brand.

Image Guidelines

Appears at 165 x 165 pixels on home page.

Appears at 32 x 32 pixels on the rest of Pinterest.

Maximum 10 MB (wouldn’t allow me to upload anything larger).

Image types include: JPG and PNG for profile pictures.

Pin Sizes

pinterest pin image size

When adding a pin to your board, it’s important to remember that Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller. Just remember to make sure you’re creating large images because they add more value, not just because you can.

Image Guidelines

Pins on main page appear as 236 pixels (height is scaled).

Pins on a board appear as 236 pixels (height is scaled).

Expanded pins have a minimum width 600 pixels (height is scaled).

It’s recommended to use an image aspect ratio of 2:3 to 1:3.5

Board Display

pinterest board display image size

Creating boards is one of the most important things that you can do on Pinterest. It’s important to make sure you’re using an image that fits the size criteria perfectly. Not only is it important to choose a photo that is enticing to your audience, it’s important to choose one that’s relevant to that particular board.

Image Guidelines

222 x 150 pixels (large thumbnail)

55 x 55 (smaller thumbnail)

Find more information in the Pinterest Help Center.

Google+ Image Sizes

We know Google+ might not at the top of your list, but it’s still an important site for most companies to be present. This isn’t just because of the social aspect, but also your Google+ account is tied to the search engine itself. When someone searches your brand, Google pulls in your Google+ account information, including your profile picture and recent posts.

Profile Picture: 250 x 250 (Recommended)

google plus profile image size

Google already has a ton of information about your brand, now they want a face or logo to tie to that name. Though you upload your image in a square format, it’s going to render on your page as a circle. Be wary you don’t choose a photo that cuts out important parts of your image!

Image Guidelines

Minimum 250 x 250 pixels.

Recommended to use larger photos.

Maximum file size 100MB.

Maximum dimensions not listed (we were able to upload at 5,200 x 5,300 pixels).

Image types include: JPG, GIF or PNG.

Cover Image: 1,080 x 608

google plus cover image size

The Google+ cover image is the biggest photo on your page, so choose your photo wisely. It’s a great opportunity for you to showcase a product or service your brand offers. This is also a great spot to use an image that highlights your brand’s beliefs.

Image Guidelines

Recommended 1,080 x 608 pixels.

Minimum 480 x 270 pixels.

Maximum 2,120 x 1,192 pixels.

Shared Image – 497 x 373 (displays as)

google plus shared image size

Google+ sharing is similar to that of other social networks, with one key difference: circles. With circles you can group people together based off of certain criteria that you deem relevant, and then share different images to different circles based off that demographics’ personality.

Image Guidelines

Appears in home stream and on page at a width of 426 pixels (height is scaled).

Minimum width of 497 pixels (will scale the height for you).

Maximum upload 2,048 x 2,048 pixels.

Shared Link – 150 x 150 (thumbnail).

Shared Link – 150 x 150 (Thumbnail)

google plus shared link image size

A shared link comes with the same ability to choose which circles you want to share with, but the post itself has different capabilities. You’ll still have the ability to type in whatever description that you’d like, but with a shared link you also have the opportunity to link your post to your site.

This is going to pull a photo from your site and add it to the post so that your viewers can click through to your page.

Image Guidelines

Shows in the feed and on page as 150 x 150 pixels (pulls in photo from linked site).

Shared Video: Width of 496 Pixels

google plus shared video size

Videos are amazing assets for brands to help with their marketing efforts. If you happen to have one, or are interested in making one, it could be a great piece of content to send out to your Google+ audience. Just as with links and images you can pick and choose which circles would be best for each video.

Video Guidelines

Shows in the feed and on page as 497 x 279 pixels.

Find more information on profile and cover photos at Google+ Help.

YouTube Image Sizes

YouTube has more than 1 billion unique users every month and is available on hundreds of millions of devices. More than 1 million brands have already realised that YouTube is a great opportunity to reach their fan-base.

Channel Profile Image: 800 x 800

youtube profile image

YouTube allows you to select different profile image borders, but the dimensions stay the same. Ensure your YouTube has a profile image set up before you select your border.

Image Guidelines:

Recommended 800 x 800 pixels.

Displays as 98 x 98 pixels.

Image types: JPG, GIF, BMP or PNG.

Channel Cover Photo: 2,560 x 1,440

youtube channel cover image size

Spice up your YouTube channel with some “channel art.” When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.

Image Guidelines:

Recommended 2560 x 1440 pixels.

Safe area for mobile and web (without text and logo cropping) 1546 x 423 pixels.

Maximum file size: 4MB.

Image types: JPG, GIF, BMP or PNG.

Across Different Devices

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each one.

Display Sizes

Tablet display: 1,855 x 423.

Mobile display: 1,546 x 423.

TV display: 2,560 x 1,440.

Desktop: 2,560 x 423 (1,546 x 423 pixels are always visible). Flexible Area (may be visible): 507 pixels to the left and 507 pixels to the right of the safe area.

Video Uploads: 1280 x 720 (Minimum HD)

youtube video upload size

Uploading your content to YouTube is the one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or it could show off something that your business might offer.

Video Guidelines

  • Videos must maintain a 16:9 aspect ratio.
  • In order to qualify as full HD, your dimensions must be at least 1,280 x 720 pixels.

Find more information in the YouTube Help Center.

Tumblr Image Sizes

Tumblr is a customisable social site that lets users effortlessly share anything that they want. Due to the fact that almost everything is sharable, it isn’t hard to imagine that there are currently over 235 million blogs that have churned out more than 144.7 billion posts.

Profile Picture: 128 x 128

tumblr profile image size

Although there is a profile photo associated with your Tumblr page, it doesn’t appear very frequently throughout the site. It will appear as a thumbnail adjacent to your posts within a follower’s feed.

The photo also appears next to the buttons to follow you on Tumblr when someone visits your page. Your profile photo will also appear somewhere on your Tumblr profile page. Whichever theme you choose is going to play a part in where the photo appears and its size.

Some brands choose a large image while others keep them subtler. Just make sure to mind the minimum and pick an image that fits not only your brand, but that also fits your page’s layout.

Image Guidelines

Minimum 128 x 128 pixels.

Image types include: JPG, GIF, PNG or BMP.

Image Posts: 500 x 750

tumblr image photo size

These are the posts that you send out to your followers that will also appear on your page. Due to the fact that Tumblr is so customizable and each theme is so different, not all people are going to want to post the same size photos.

Image Guidelines

Dash image sizes max at 1,280 x 1,920, and show in feeds at 500 x 750.

Images can’t exceed 10MB.

Animated GIFS must be under 3MB and max at 540 pixels (although some instances allow more width depending on GIF size).